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Video Marketing for Mechanical Workshops

by MARK ALFRED

July 24, 2019

Video Importance in the automotive industry

It is well documented that video enhances most things if not everything like how your business is found, how it presents and how interactive the engagement is on the internet. All of us know that we should be creating business videos, but end up not creating them because of the time and effort required, which is comprehensible.

In not doing so we may miss out on the opportunity to connect with other businesses and potential sales or service leads which is vital to your workshop and every workshop in the automotive industry. Companies that utilize video marketing grow their business revenues by 49% each year verses those who don’t use this strategy, also according to CISCO, digital videos will lead to more than 80% of all consumer online traffic by the year 2021.


Going Digital with Video Marketing for your Mechanical Garage

The initiative of going digital might seem off-putting for auto marketers and mechanical garage businesses so Why Video? Video is a versatile and engaging content format that not only gives us real-life picture of what's going on, it’s also easy to share across multiple platforms. Consumers like it because it’s easy to digest, entertaining and engaging and auto marketers like it because it can potentially provide a huge return on investment (ROI).

Video is also very accessible to anyone with internet access, both to watch and to produce. While there is certainly a trend towards higher quality video on a professional level, anyone can hop onto their laptop or phone and create their own video in under an hour.


Benefits of Customer Video Reviews for the Automotive Industry

The automotive industry is entirely based on trust and transparency so sharing real customers testimonials and stories online via video marketing can boost the awareness levels of current and future clients and is regarded as the most valuable format on any platform for earning loyalty and trust from customers. These customer video’s delivery a level of confidence and customer success for all garage and mechanical businesses


Here are some undemanding ideas to initiate your video marketing:

  • Customer testimonials: There is nothing superior compared to word-of-mouth, and a video featuring a happy customer can be a significant outlook to a potential buyer.
  • Realistic advice for vehicle owners: The best way to gain trust, as well as boost business recognition, is to create how-to videos on essential vehicle maintenance and straightforward repairs.
  • Myth breaking: By posting online videos to break auto myths and misreading, like how turning on the AC relatively than opening the windows is healthier for fuel economy.

Some Tips for Using Video in the Auto Repair Industry

  • Start with a well-defined and measurable strategy: Ensure you define and relate your video tactics with your business, measure results concerning boosting website traffic, marketing leads, or a combination.
  • Acquaint with a story and not a direct advertisement: People don’t like a straightforward sales pitch. Use some creative ideas and storytelling with a CTA to fetch results. Also, if all of your videos are advertisements, people will be less probable to see or share them.
  • Be helpful and keep things uncomplicated: Make people see you as a useful resource by helping them with videos that can empower them. Also, people get pleasure from small-sized content, and creating short videos is one of the best ways to attract your target audiences.

How 5iQ can assist?

Well we can't assist in your digital marketing but we can assist with capturing the customer reviews in the form of in-built video functionalities along with other significant features like booking list, inspection and service history, notifications (covering service, registration and inspection alerts), integrated payment gateway along with in-built customer referrals and surveys.


Conclusion

Video is one of the most popular content forms in the world and it’s not likely to be going anywhere soon. In an impersonal digital world, we’re craving connection and personality and want to see and hear people in real-life context - It’s meaningful.

These were some of the key benefits of using video marketing strategy for the automotive industry and video gaining advantages for any mechanic shop. The video marketing tactics will result in generating a favourable return on investment (ROI) and most important of all trust and loyalty from your customers.